Social Media & Affiliate Manager — Operational Blueprint & Scaling Up Scorecard

Purpose of Role

To grow Modern Warrior’s reach, trust, and revenue by building an ecosystem of affiliates, creators, and customers who authentically share their experiences through content that converts.

This role bridges social media, affiliate management, and brand storytelling to make Modern Warrior’s vision — “to make a million friends healthy” — come alive in measurable ways.

You are responsible for both people (affiliate community) and performance (content & sales).

The guiding principle:

“Health fuels relationships, and relationships fuel health.”

Every post, DM, and piece of content you ship should move us closer to that mission.

Core Accountabilities (KPIs)

These are your non-negotiable performance outcomes.You own these numbers weekly and monthly.If you hit them, everything else takes care of itself. 

Affiliate Program Performance

KPI

Target (Green)

Description

Affiliate Outreach (per week)

60–80 new contacts

Identify and contact new micro/mid-tier creators on IG, TikTok, YouTube, and podcasts. Log in Refersion.

Affiliate Activation Rate

25–35%

% of invited creators who post or share affiliate links within 7 days of onboarding.

Active Affiliates (rolling 30 days)

45–60

Maintain a strong, engaged roster of creators who consistently generate reach & content.

Affiliate-Attributed New Revenue

$20K–$35K/month

Direct sales attributed to affiliate links/codes (tracked in Refersion).

AOV (Affiliate Orders)

$95–$110

Push bundles like “Body Repair Plan” and pair Ready + Realign to increase cart value.

Subscription Mix (Affiliate)

15–25%

Encourage affiliates to promote recurring subscriptions, not one-time purchases.

ClickPurchase Rate (Affiliate)

3.0–4.5%

Conversion rate of visitors from affiliate links.

Content Creation & Social Impact

KPI

Target (Green)

Description

Top-Performing Affiliate Posts Repurposed (per week)

6–10

Identify and repost high-performing UGC to MW brand pages (IG, TikTok, YouTube).

UGC Assets Captured (per week)

10–15

FaceTime interviews, customer reviews, and authentic testimonial clips.

Engagement Rate (Brand Pages)

3–5%

Average likes/comments/saves on MW brand posts.

Gamified Challenge (monthly)

1

Host affiliate competitions: “Best Morning Routine,” “Most Inspiring Transformation,” etc.

UGC-to-Ad Conversion Rate

2.5–3.5%

Measure performance of UGC pieces cropped into Meta/Google ads.

Branded Leadership Content

1–2 posts/week

Ensure CEO (James) & COO (Sara) publish leadership-aligned posts reinforcing MW vision.

Core Responsibilities

These are your repeatable, tactical actions that make your KPIs move.They’re divided by frequency for clarity and accountability.

Daily Responsibilities

1. Affiliate Recruitment & Outreach
   • Source 12–20 new affiliates or micro-influencers daily.
   • Target niches: wellness, fitness, mindset, recovery, nootropics, self-improvement.
   • Use Refersion for tracking, link creation, and onboarding.
   • Personalize outreach — compliment authenticity, content quality, or mission alignment.
2. Affiliate Management
   • Approve affiliate applications daily.
   • Send onboarding materials (briefs, discount codes, content examples, guidelines).
   • Add affiliate notes into Refersion CRM.
   • Check daily for new affiliate-generated content; reshare high performers.
3. Content Repurposing
   • Select 1–2 affiliate or customer videos for reposting.
   • Tag affiliate properly; highlight their authenticity.
   • Save all UGC to shared content library (by category: Transformation • Routine • Humor • Real Talk).
   • Always prioritize content that feels human, not polished.
4. Community Gamification
   • Engage on affiliate posts via likes/comments.
   • Highlight winners of ongoing affiliate challenges.
   • Share leaderboard updates in affiliate chat channels.
5. Customer & Leadership Integration
   • Review new customer reviews and text testimonials.
   • Clip or quote the best ones for story posts.
   • Coordinate 1–2 story posts from James (CEO) or Sara (COO) weekly to humanize leadership.

Weekly Responsibilities

1. Performance Review (Every Monday)
   • Review affiliate revenue, AOV, CR, and content volume from Refersion.
   • Track social media metrics (engagement, follower growth, UGC conversions).
   • Identify top 10 performing affiliates by sales and by content engagement.
2. Creator Brief Pack (Every Tuesday)
   • Send new creative briefs with examples and trending audio.
   • Include top UGC examples and hook templates (Proof • Story • Transformation • Humor).
   • Reinforce current campaign (e.g., “Free Realign with Ready”).
3. Top Content Audit (Every Wednesday)
   • Analyze highest-performing affiliate and customer content.
   • Select best 3–5 to repost on MW pages.
   • Crop at least one for ad testing.
4. Affiliate Coaching (Every Thursday)
   • Review and go over purpose, values and vision to inform how they talk
   • DM or voice note affiliates to give quick wins (“this caption hit,” “this camera angle performed”).
   • Offer feedback and ideas for next week.
5. Gamification Review (Every Friday)
   • Update affiliate leaderboard.
   • Announce weekly winner on Stories & tag them.
   • Send small reward (free product, merch, early access).

Core Competencies

What this person must be good at to succeed.

Competency

Description

Affiliate Management

Recruiting, activating, and retaining engaged affiliates. Relationship-driven, not transactional.

Performance Literacy

Reads dashboards daily; knows how to move conversion rates, AOV, and content metrics.

Content Curation & Editing

Excellent eye for what performs; knows how to crop, caption, and format UGC for IG, TikTok, and Reels.

Gamification & Community Energy

Can design challenges, scoreboards, and small competitions that create excitement and participation.

Storytelling Alignment

Understands MW’s voice — honest, focused, energetic, humble. Translates that tone into captions and communication.

Creator Coaching

Helps affiliates produce better content by sharing winning examples and constructive guidance.

Tool Proficiency

Must master: Refersion (affiliate tracking), Shopify (code generation, revenue reports), Klaviyo (SMS/email), Meta Business Suite (ads).

Collaboration with Leadership

Works closely with James and Sara to ensure social storytelling reflects brand purpose and daily direction.

Traits and Core Values Fit

1. Curiosity before judgment — Always asking “why did this work?” before assuming.
2. Play the game & have fun — Treats social growth as a creative competition, not a chore.
3. Radical honesty — Transparent about what’s working and what’s not.
4. Complete commitment — Shows up consistently; no shortcuts, no excuses.
5. Genuine encouragement — Motivates affiliates by recognizing effort and progress.
6. Action-oriented learner — Tests quickly, learns fast, and documents insights.

Operating Rhythm (Execution Cadence)

Timeframe

Focus

Deliverable

Daily (Mon–Fri)

Outreach, affiliate engagement, content reposting, gamification

12–20 new contacts, 2 reposts/day, 1 leaderboard update

Monday

Metrics Pulse

Revenue dashboard review + “Top 10 Affiliate” update

Tuesday

Creator Briefs

Weekly creative pack (trending audio + UGC examples)

Wednesday

Content Lab

Select best-performing posts for MW page reposts

Thursday

Coaching Calls

5–10 affiliate check-ins

Friday

Challenge Recap

Weekly winner announcement + rewards distribution

Monthly

Deep Dive

Refersion + Klaviyo report, ROI analysis, affiliate tier upgrade

What “Great” Looks Like in the First 90 Days

 1500–2000 new affiliates contacted 150+ active affiliates posting regularly 60+ top-tier content creators onboarded 10+ high-performing posts/week on MW social channels $20K–$35K affiliate-attributed revenue per month Content library of 500+ UGC assets, categorized & tagged Consistent gamification with at least 50% affiliate participation per challenge MW social pages feel authentic, high-energy, and aligned with leadership’s voice