**Job Title:** Facebook Ads & GoHighLevel / LeadConnector Specialist (Construction Lead Gen)
**Location:** Remote
**Type:** Contract / Freelance (Ongoing monthly retainer based on performance)
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### About the Role
We are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns.
The primary objective is generating qualified residential homeowner leads and driving them to **self-schedule an estimate on our LeadConnector / GoHighLevel calendar**.
We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks.
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### Responsibilities
* **Campaign Setup & Management:** Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes).
* **Ad Creative & Copy:** Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews.
* **Lead Qualification:** Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers.
* **LeadConnector / GHL Integration:**
* Map Facebook Lead Forms directly into LeadConnector.
* Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups.
* **Automation & Follow-Up Workflows:**
* Build a 60-second "Speed-to-Lead" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly.
* Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates.
* **Tracking & Reporting:** Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates.
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### Required Experience
* Proven track record running Meta Ads for **home services, contractors, or remodeling businesses**.
* Advanced technical fluency with **GoHighLevel (GHL) / LeadConnector** workflows, pipeline stages, custom fields, and calendar configurations.
* Strong understanding of local compliance requirements (A2P 10DLC registration, Meta Special Ad Categories if applicable).
* Focus on ROI and closed deals rather than vanity metrics (clicks or impressions).
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### How to Apply
Please reply with:
1. A 2–3 sentence overview of your experience building ad funnels for contractors or home service businesses.
2. A screenshot, brief video walkthrough, or description of a high-converting GHL/LeadConnector workflow you personally built.
3. Your expected monthly retainer or management fee structure.
*(Note: Generic copy-pasted proposals without specific GoHighLevel/LeadConnector references will not be considered.)*