The Role at a Glance

The Visual Coordinator keeps FAO Schwarz looking immersive, elevated, and guest-ready at all times. Sitting at the intersection of visual merchandising, stagecraft, and technical execution, this role brings concepts to life by executing defined creative zones, installations, and seasonal refreshes.

You are part maker, part technical expert, and part project coordinator. You independently execute and adapt established visual standards, resolve real-time installation challenges, and ensure assigned areas consistently meet flagship-level expectations.

You don’t just maintain displays – you bring them to life.

Creating the Magic

As a Visual Coordinator, you will:

• Maintain and elevate experience shops (Bauble Bar, Crazy Aaron’s, Brio, Schleich, etc.), ensuring displays remain immersive, polished, and consistently on brand.
• Lead visual installations and seasonal refreshes from preparation through completion within your assigned scope.
• Maintain and adapt visual standards to real-world conditions by adjusting layouts, materials, or techniques as needed while protecting creative intent.
• Perform advanced visual repairs and preventive maintenance, including shelving, signage, lighting elements, hardware, and paint, prioritizing safety and long-term durability.
• Act as the primary on-site visual lead during overnight installations, coordinating access, sequencing work, and minimizing operational disruption.
• Execute strong visual merchandising and product placement, leveraging storytelling and spatial awareness to drive “buy now” moments.
• Assemble and install props and creative elements for vitrines, shop-in-shops, windows, and theatrical moments with meticulous craftsmanship and finish.
• Support large-scale window and seasonal storytelling moments, adapting execution plans as needed to ensure viability and safety.
• Serve as a subject matter expert on materials, tools, adhesives, hardware, and installation techniques, selecting solutions that balance aesthetics, safety, and longevity.
• Identify technical issues early, troubleshoot effectively, and escalate appropriately when broader structural or budgetary considerations arise
• Confidently work at height using approved access equipment, consistently modeling safe work practices, and ensuring all installations meet safety standards.
• Collaborate cross-functionally with Sales, Operations, Facilities, and Leadership to align priorities, timing, and execution.
• Share practical insights, best practices, and process improvements that increase efficiency and elevate visual execution.
• Own and maintain visual supplies, tools, and materials, ensuring the team has the resources needed to execute installations, repairs, and seasonal updates efficiently.
• Flex and support the wider store as needed, adapting quickly to shifting business needs while maintaining ownership of your visual scope.

What Success looks like

You’re doing well in this role when:

• Experience shops consistently feel immersive, polished, and commercially strong.
• Installations are completed on time with minimal rework and disruption to store operations.
• Displays hold up over time due to smart material selection and preventative maintenance.
• Technical challenges are resolved independently and effectively.
• Overnight projects run smoothly with clear communication and strong coordination.
• Guests pause, engage, and convert because visuals feel intentional and compelling.
• Teammates seek your expertise on materials, installation methods, and execution standards.
• Your ideas improve efficiency, durability, or visual impact

This role aligns with Level 3 in our Career Framework and supports progression into advanced specialist or visual leadership pathways.

What you’ll bring

You don’t need to be perfect; just creative, capable, and curious.

• 2-4 years of hands-on experience in visual merchandising, prop-making, fabrication, stagecraft, experiential retail, or related creative environments.
• Strong technical capability with tools, materials, hardware, adhesives, and installation techniques
• Demonstrated ownership of defined projects or creative zones.
• Strong visual merchandising instincts, attention to detail, and spatial storytelling ability.
• Confidence working independently while cooperating across multiple teams.
• Confidence working at height using ladders and approved safety equipment.
• Flexibility to work across days, weekends, and overnights in a flagship retail environment
• Physical ability to safely lift, move, and install creative elements.

Craftsmanship, accountability, and adaptability matter most.

The Perks of Play

Because Magic should be rewarding.

• Competitive hourly pay
• Generous bonus structure
• Medical, Dental, and Vision Plans
• Paid time off + Paid & Unpaid Sick Time
• Team member discount
•  Commuter benefits
• 401k match
• Opportunities for growth
• Training that builds confidence, skills, and product knowledge
• A workplace that celebrates creativity, individuality, and joy