The Job

The Demonstration Associate is responsible for bringing our toys to life through demonstration to engage and delight guests, as well as delivering the FAO Schwarz brand to each guest as they visit the store, ensuring they receive care, attention, and excitement. Demonstration Associates will perform live, interactive toy demonstrations for specific products across numerous areas of the store.

What You'll Do

Guest

• Use the FAO Schwarz selling vision to effectively engage and delight each guest.
• Create authentic connections with guests to build rapport during their visit, at times handling multiple guests simultaneously.
• Be able to adapt your style to engage both children and adults as they visit us in the store.
• Demonstrate great selling techniques to meet or exceed sales goals and KPIs.
• Be the expert in your demonstration station and ensure all information provided is accurate.
• Able to demonstrate in front of a large audience or one-on-one with the purpose of driving sales.

Team

• Make recommendations to evolve and innovate the toy demonstrations and overall store experience that will excite our guests.
• Share expertise with colleagues to help elevate experiences for our guests.

 Store

• Be able to flag merchandising and replenishment needs to maintain standards.
• Be able to flex outside assigned demonstration as needed to support the wider store.
• Maintain good understanding of store layout and local area to be able to effectively and accurately handle guest queries.

What You Have

• A dynamic and engaging personality with the ability to deliver an exciting theatrical performance in front of crowds or one-on-one with guests.
• The ability to impact sales through effective toy demonstration
• A love of toys and the FAO brand
• Excellent communication, collaboration, and interpersonal ability
• Experience in a performance, acting, music, or dance background a plus.
• 1+ year experience in a fast-paced premium retail or experience-based environment preferred
• Flexible availability in line with a Flagship Retail environment across days, evenings and weekends.
• Capable of lifting up to 25 pounds, and bending, twisting, and standing for long periods of time.

This job description should not be construed to contain every function/responsibility that may be required to be performed by this role.