We are looking for an experienced Media Buyer to launch, manage, and scale paid social campaigns in the Home and Auto Insurance industries, primarily across Google, Meta, Snapchat and/or TikTok.
In this role, you will take ownership of campaign performance, from strategy and launch through testing, optimization, and scaling. You will collaborate with experienced media buyers and creative teams, with access to established workflows, operational support, and a consistent flow of creatives to support high-volume testing.
RESPONSIBILITIES
- Own the strategy, execution, and performance of paid social campaigns across Google, Meta, Snapchat and/or TikTok.
- Manage campaign budgets and allocate spend to maximize performance and profitability.
- Launch, test, and optimize new creatives daily.
- Monitor and analyze key metrics, including CTR, CPC, CPM, CPA, ROI, and CVR.
- Identify and scale winning campaigns while maintaining acquisition costs and profitability targets.
- Develop and execute A/B tests across creatives, copy, audiences, and landing pages.
- Partner with creative teams to develop new concepts and provide actionable feedback based on performance data.
- Maintain accurate campaign reporting and communicate results, insights, and recommendations.
- Refine testing strategies, optimization workflows, and launch processes.
- Stay current on platform trends, policy changes, and best practices.
- Maintain account health and ensure campaigns comply with platform advertising policies.
REQUIRED KNOWLEDGE & SKILLS
- A minimum of 8 years of media buying experience.
- Hands-on experience managing Google, Meta, Snapchat and/or TikTok campaigns.
- A proven track record of independently managing and scaling profitable paid social campaigns.
- Strong understanding of performance marketing metrics and campaign economics.
- Ability to analyze campaign data, identify trends, and make informed budget and optimization decisions.
- Experience managing campaign budgets and meeting performance targets.
- Familiarity with ad managers, conversion tracking, and reporting tools.
- Strong attention to detail, organization, and accountability for results.
- Strong communication skills and the ability to collaborate effectively with media buying and creative teams.
- A proactive, competitive mindset and a willingness to test new approaches.
- Comfort working in a fast-paced performance marketing environment.
