Position Overview

The Strategic Design and Experience Lead (SDEL) serves as the Government’s primary design thought partner and customer experience strategist for this program. The SDEL bridges Operational & Engagement (O&E) activities with IT, Cybersecurity, and Data efforts, driving innovation in how information, services, and digital experiences are delivered to the military community. This role combines strategic vision with hands-on execution to foster human-centered design, guide creative and brand strategy, interpret user insights, and enable modern, accessible, and data-informed customer experiences across enterprise initiatives.

Key Responsibilities

Tasks include but are not limited to:

• Serve as the Government’s primary advisor for strategic design, customer experience, and innovation initiatives under the task order.
• Bridge O&E efforts with IT, cybersecurity, and data teams to ensure cohesive, user-centered service and experience delivery.
• Develop and communicate design vision and experience strategies that align with organizational goals and mission objectives.
• Lead human-centered design practices, including journey mapping, usability testing, iterative design, and continuous experience optimization.
• Interpret and translate customer feedback, behavioral data, and user insights into actionable design and experience improvements.
• Guide creative, brand, and experience strategies to ensure consistency, accessibility, and effectiveness across platforms and touchpoints.
• Apply modern UX/UI best practices and accessibility standards (including Section 508 and WCAG) to digital products and services.
• Support agile website, application, and native mobile development efforts by providing UX strategy, testing oversight, and evaluation.
• Collaborate with senior leadership, Program Managers, product owners, and technical teams to align experience initiatives with enterprise priorities.

Required Qualifications

• Minimum of five (5) years of experience shaping and delivering strategic design, customer experience, and/or brand innovation initiatives for Government or large-scale enterprise environments.
• Minimum of five (5) years of experience applying human-centered design methodologies, analyzing user feedback and behavioral data, and/or leading creative or brand strategy efforts.
• Minimum of three (3) years of experience providing design vision and innovation strategies to senior leadership, Program Managers, and product owners in alignment with organizational objectives.
• Minimum of three (3) years of experience applying modern design practices and digital UX principles, including accessibility standards (Section 508/WCAG), UI/UX testing, evaluation, and optimization within agile website, application, and native mobile development environments.

Desired Qualifications

• Bachelor’s degree in a relevant field such as Communications, Marketing, Human-Centered Design, Business, or a related discipline.
• Experience working with or interpreting user-centered data, digital performance metrics, and customer feedback to inform strategic decision-making.
• Professional certifications in usability or UX design, human-centered design, analytics or marketing, and/or project or program leadership (e.g., PMP or PgMP).

About DysTech

Dynamic Systems Technology, Inc. (DysTech) delivers innovative, people-focused solutions that support complex federal missions. We specialize in combining strategy, technology, and human-centered approaches to improve services, experiences, and outcomes for Government clients and the communities they serve.