Marketing Specialist (Full‑Time, W‑2)

Location: Phoenix West Valley with regular visits to our clinics in Peoria, Scottsdale, and Paradise Valley.

Hybrid: focus time at home; in‑person for content, team syncs, and community partners.

Reports to: Operations Manager; collaborates closely with Owners

Why we’re hiring

We’re growing and want one clear owner for marketing who can turn plans into results across all Impact clinics and the Impact Institute. Your north star is ROI: more qualified inquiries, more booked evaluations, stronger partnerships, successful course sign‑ups for the Impact Institute, and consistent growth—including support for new clinic launches. You’ll set the vision, run the calendar, manage vendors and our social media executor, and make it easy for everyone to see what’s working.

What you’ll own (outcomes)

• Simple plan → real results. Build a quarterly theme, monthly campaigns, and a weekly content/promo cadence that drives booked evaluations, course registrations, and referrals.
• Tracking we can trust. Ensure website forms, phone calls, online bookings, and course sign‑ups are tracked cleanly and show up on a simple dashboard. (No jargon—just proof that marketing → appointments and students.)
• Content & social that feels like Impact. Lead the voice, topics, and offers; guide our social media executor to publish consistently and engage with the community.
• Vendors on a short, clear leash. Direct our ad and web/SEO partners: set targets, approve tests, review results weekly, and keep timelines moving.
• Website & local presence. Keep priority pages current, calls‑to‑action clear, and each clinic’s local listings tidy; support new clinic launches with web, email, and social campaigns.
• Reputation & community. Grow Google reviews, capture patient wins, support events/partnerships—and use trackable links/QRs so we see impact.
• Impact Institute promotion. Partner with Institute leads to market ~6 courses per year (and any new offerings), create simple promo plans, and help fill seats.

Day‑to‑day (what this looks like)

• Own one shared marketing calendar (email, social, campaigns, events). Keep it realistic and on time.
• Write or edit clear copy for emails, landing pages, and posts; review creative for brand fit and clarity.
• Meet weekly with vendors to review results, approve next tests, and remove blockers.
• Do quick live tests to confirm tracking works (submit a form/call a number → see it appear on the dashboard).
• Run a short weekly update everyone can read in 2 minutes: Leads, Booked Evaluations, Cost per Lead, Cost per Booked Evaluation, wins, and fixes for next week.
• Host a monthly review with owners: what we’re doubling, what we’re cutting, and 2–3 experiments for next month.
• Visit clinics to gather real stories, photos, and short videos that become helpful content.

What success looks like

• Month‑over‑month growth in booked evaluations from marketing with healthy show rates.
• Cost per Lead and Cost per Booked Evaluation at/under target by clinic/service.
• Strong course enrollment for the Impact Institute (hitting or exceeding agreed‑upon registration targets for each course).
• Email list growth and rising engagement; steady social cadence (4–5 posts/week) with improving quality.
• A simple dashboard that clearly shows where growth is coming from—and where to invest next.
• Vendors meet expectations: fast responses, timely implementations, clear test plans, and transparent reporting.
• Clean, reliable data so decisions are easy.

Basic qualifications (must‑haves)

• Bachelor’s degree in Marketing, PR, Communications, Business, or a closely related field.
• 2–7+ years in marketing for multi‑location services or SMB; healthcare a plus.
• Proven ability to connect marketing activity to booked appointments or revenue (share examples during interview).
• Experience leading a plan and calendar, managing vendors and a social executor, and hitting deadlines.
• Comfortable reviewing vendor/ad dashboards and asking smart questions (you don’t have to push the buttons).
• Strong writing/editing skills; able to ship clean, on‑brand copy for emails, web pages, and social.
• Working knowledge of website updates, clinic landing pages, and simple ways to improve conversion (clear CTAs, forms that work, fast load).
• Organized and dependable: weekly 1‑pager and monthly review, on time.

Nice to have

• Experience in healthcare or other appointment‑driven local services (PT, chiro, dental, med‑adjacent).
• History of improving local search presence or directory listings for multi‑location businesses.
• Comfort with light design tools (e.g., Canva) and basic video trimming/short‑form content.
• Helped stand up or clean up tracking with a web partner (forms, call tracking, labeled links/QRs) and validated it with live tests.
• Built simple dashboards and scorecards that non‑marketers could use to make decisions.

How we work (Impact values)

We care about Integrity, Memorable Experience, Passion, Adaptability, Community, and Teamwork. We move quickly, stay kind, and choose practical over perfect. If you’re an owner‑mindset builder who ships, learns, and iterates—you’ll fit right in.

Compensation & benefits

• Status: Full‑time, W‑2
• Hours: 35–40 hours per week
• Pay type: Hourly $25-$35 per hour. This role is budgeted to align with an annualized range of approximately$52,000–$73,000, depending on experience and fit.
• We may explore future performance incentives once consistent ROI is demonstrated.

Benefits:

• Paid Time Off:10 days PTO + 5 paid holidays
• Sick Leave:24 hours/year; Bereavement Leave
• Scheduling:Flexible options; hybrid work
• Health & Dental Insurance:50% company‑paid
• Vision Insurance:100% company‑paid
• Short‑term Disability, Long‑term Disability, and Life Insurance:100% company‑paid
• 401(k) with company match:up to 3.5% after 1 year
• Orange Theory Corporate Membership

Logistics

• Schedule: Full‑time, W‑2; hybrid (mix of remote focus time and on‑site work).

Work settings:

• Remote/Home (approx. 50–60%)— strategy, planning, vendor reviews, reporting, content writing, light design.
• In‑Clinic (approx. 25–35%)— capture stories/photos/video, align with clinic teams, QA landing pages/CTAs from the patient perspective.
• Community/Partners (approx. 10–15%)— attend select events/partnership meetings; use trackable links/QRs for measurement.
• Percentages flex by campaign and clinic needs.
• Travel: Regular local travel between clinics and to community partners/events.

To apply

Send your resume and a short note with 1–2 campaign wins(what you did and the outcome). If you have a screenshot of a dashboard you used to make a decision, include it. We’ll follow up to schedule a relaxed intro chat.

Impact Physical Therapy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.