Job Opening: Social Media Marketing Specialist

Job Description

At SCADA Solutions, Inc., we are excited to announce a new opportunity within our marketing department for a dedicated and dynamic Social Media Marketing Specialist. This full-time, fully remote position offers the chance to join an innovative team committed to outstanding performance and transformative results in the tech industry. The ideal candidate will harness the power of social media to enhance our brand's presence, engage with our audience innovatively and drive our digital marketing campaigns forward.

The Social Media Marketing Specialist will be pivotal in developing and executing our social media strategy, focusing on alignment with our business goals to increase brand awareness, improve marketing efforts, and increase sales. This role requires a passionate, energetic individual who thrives in the fast-evolving landscape of digital media and is eager to implement new ideas and strategies that resonate with our diverse customer base.

Working for you

What you get: 

• Paid Training 
• Career Growth Opportunities 
• Full Benefit Options 
• Great Work Environment 
• Weekends and holidays normally off 

Duties and Responsibilities

• Develop, implement, and manage our social media strategy to align with business goals.
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
• Monitor SEO and web traffic metrics and optimize content based on insights.
• Collaborate with other teams, such as marketing, sales, and customer service to ensure brand consistency.
• Communicate with followers, respond to queries promptly, and monitor customer reviews.
• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and blog layout).
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Prepare and manage a monthly budget for social media activities and report on ROI.
• Facilitate scaling brand and company awareness through various social media channels.
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Familiarity with web design and publishing.
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.
• Team player with good time-management skills.
• Great interpersonal, presentation, and communication skills.
• BSc degree in Marketing or relevant field.