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Become a VP of Product Growth
At ProductLed, we’re on a mission to help 100 SaaS companies generate over $1M in self-serve revenue by the end of 2025. We can’t do this alone. We need hands-on, data-savvy ProductLed Implementers™ to join our ranks and shape the future of SaaS growth.
“Working as a ProductLed Implementer challenges you every day to determine the best way to apply the proven system to the best advantage of clients. It is both hugely stimulating and incredibly satisfying to understand and see the real value and growth that implementation of the ProductLed System delivers" - Tertius Kleinhans, ProductLed Implementer
What Is a VP of Product Growth at ProductLed?
They’re hands-on PLG operators with backgrounds as Growth Product Managers, Heads/VPs of Growth, or Founders. Your official job title is ProductLed Implementer.
As a ProductLed Implementer, you’ll:
Act as a Fractional Head of Product Growth, taking the lead on:
Building an Unstoppable PLG Strategy (deciding on free offerings, driving user research, simplifying pricing, and more)
Unlocking More Self-Serve Customers (pinpointing growth bottlenecks, running rapid experiments, and scaling revenue)
Scaling Their GTM Motion (streamlining onboarding flows, creating high-converting homepages, and recommending key hires)
Manage Multiple SaaS Clients: Dedicate 1–2 days per week to each.
Provide leadership to marketing, sales, product, and engineering teams, to achieve growth objectives
Your goal? Generate more profit, acquire more self-serve customers, and keep teams lean—all through the power of Product-Led Growth.
Pro Tip: To truly understand what you’ll be implementing, read “The Product-Led Playbook,” the foundation of our clients’ success.
Why Become a ProductLed Implementer?
At ProductLed, we create the right environment for you to become world-class at PLG. We accomplish that by:
Lead Multiple Companies as They Implement PLG
Lead teams as you guide clients on strategy and execution of PLG.
Work With Multiple SaaS Brands
Tired of working for just one company? Here, you’ll consult with a variety of product-led companies—from startups to established enterprises—and gain 10x the experience you’d get focusing on a single product.
Join a Community of PLG Pros
Surround yourself with fellow implementers who openly share winning tactics, strategies, and insights. Level up and win together.
Focus on Doing What You Do Best
We handle client billing, inbound lead generation, and signing new customers. Plus, you’ll have an executive assistant to support your day-to-day operations.
Access All Our PLG Programs
From specialized courses to in-depth workshops, enjoy full access to ProductLed’s robust training program to continuously sharpen your PLG skills.
Who Thrives as a ProductLed Implementer?
Do you check these boxes?
If that’s you, apply below!
“A successful implementer at ProductLed.com thrives at executing product-led growth (PLG) strategies with precision. They communicate effectively, collaborate well with teams and clients, and balance autonomy with teamwork. Ideal implementers don’t just follow instructions and silver bullet listicles -- they identify the key levers that drive conversions and revenue.” - Natalia Ignatenko, ProductLed Implementer
How It Works
1. Apply To Become an Implementer
Submit a simple application, complete our online assessment, and schedule your application interview if you’re a good fit.
2. Go Through Our Intensive Training
Learn the ProductLed System and how to achieve predictable results for our clients.
3. Start Working With Our Clients
Work alongside another ProductLed Implementer, then manage your own clients once you’re ready.
Compensation & Benefits
Performance-Based PayUnlike a typical fixed-salary job, your hard work and smart decisions will directly drive your earnings—there’s no cap to your income potential.
Your compensation is based on the revenue you directly manage. The more clients and revenue you manage the higher your compensation.
As you ramp up, your first year could be as low as $100k USD if you take a light load of clients. However, we aim to get you earning $300k+ USD in under the first 3 years of working at ProductLed.
Ready to Join the Team?
Stop spinning your wheels trying to find the perfect PLG role.
At ProductLed, you can:
Make a real difference in scaling top SaaS companies.
Expand your expertise in PLG through weekly training and diverse projects.
Enjoy the freedom to work when, where, and with whom you want.
Apply Now and help us change the way an entire industry sells.
Frequently Asked Questions
Q: Is ProductLed a remote team?
A: You bet! 100% remote.
Q: Is there a fee to join ProductLed as an Implementer?
A: Not yet. In the future, we will be charging $25k to go through the training to become a ProductLed Implementer as we only want to train folks who are highly committed and want to build a long-term career with ProductLed.
Q: How flexible are the hours?
A: Very flexible. We’ll pair you with clients that work for your hours.
Q: Will I be a contractor or a full-time employee?
A: All of our Implementers are contractors under ProductLed, allowing you maximum autonomy while benefiting from our support system.
Q: Are there lots of growth opportunities?
A: Absolutely, there are a bunch of different opportunities at ProductLed. You have options to focus more on the client interactions, improve how we implement PLG for our clients or even build your own team of implementers.
At ProductLed, our mission is to make software accessible to everyone.
We empower software businesses to make their products free, accessible, and simple-to-use through our all-in-one education platform.
We believe businesses that thrive in today’s marketplace, need to win their market, users, and customers over by crafting delightful and valuable product experiences.
Our agenda is to create a world where anyone can try any product and get value first before buying.
We believe creating a world where more businesses serve before they sell isn’t just good business, it’s the right thing to do.
Being “product-led” is many things. It’s a go-to-market strategy. It’s a mindset shift. It’s a philosophy. It’s a methodology. It’s an approach to doing business.
At its core, being “product-led” comes down to one main concept: your end-users success ultimately becomes your success.
No sales pitch is needed. All you have to do is sign up and try it for yourself.
Traditional sales-led businesses are focused on selling. Serving their customers often takes the back seat. This adds a ton of friction to the experience and makes it risky for the user to buy.
Product-led businesses flip this approach. They focus on serving before selling by giving you access to a free part of their product.
Take Zoom for example. If you sign up for the free version and run into obstacles adding a colleague to your video chat, chances are you’ll never return.
But if you have an incredible experience, you’ll most likely continue using it. One day, you decide it’s worth paying for to access new features.
Thanks to a free trial and/or freemium models, anyone can “try before they buy.” But to ultimately make a sale, businesses need to help their users be successful.
Product-led companies live and die by user success.
We truly believe that any business can be product-led. But we’re focused on helping software businesses because we know them inside and out.
That said, not every software company is a good fit to work with us.
We work with software companies who:
Empower others
User success is the #1 priority. When our users succeed, we succeed.
Make complex things simple
Simplicity trumps complexity. Aim to be the best at whatever you put your mind to. A good job is its own reward.
Be better every day
You maintain a high bar for yourself and the people you work with. You get better every day.
Make a crazy, big impact
You set crazy big goals and make them happen. You prioritize based on what’s going to drive the most value for the user and the business.
Be a good human
Always play the long game. Do what’s right. Sacrifice short-term gains for long-term gains.
Hey, I’m Wes Bush.
I’m the founder of ProductLed. Back in 2015, I was hired to help a small, but quickly growing B2B software company generate leads for their sales team. I tried every proven playbook I could get my hands on: Facebook ads, Google ads, content syndication, emails swaps, promoting whitepapers through email partners... you name it. I was obsessed with generating leads for our sales team.
But after spending a small fortune, I’d always return to the sales team to ask them the same question about leads: were they good?
I kept hearing these “leads” didn’t have any interest whatsoever in talking with sales. So I asked myself, “is there a better way for us to sell our product?”
I thought back to the way I liked to buy software. Typically, I never even bothered talking with a sales team. I’d sign up for a free trial, use the product, and if I liked I’d simply pay for it without a second thought.
Surely, I couldn’t be the only one who liked to buy this way.
Later in 2016, we launched a free trial. It had a lackluster performance since we didn’t know what we were doing. But later in that year, we launched a freemium product and more than 100k users signed up for it in less than 12 months.
Since then, I’ve helped thousands of organizations build and grow successful product-led businesses.
And it’s our mission to help you do the same.