Ubiety is the creator of HomeAware, an AI-powered home awareness platform designed to deliver meaningful, real-time presence insights, so families stay informed without unnecessary alarms or intrusive surveillance.
We’re looking for our first Senior Marketing Manager to help build and scale our direct-to-consumer marketing engine during a critical phase of commercialization.
This is a hands-on builder role for a senior marketing generalist who wants real ownership, real impact, and a clear path to leadership.
Ubiety is entering its next stage of growth, launching and scaling a D2C offering alongside broader go-to-market efforts. As Senior Marketing Manager, you’ll be the right-hand partner to the SVP of Commercial, owning day-to-day D2C marketing execution while helping shape long-term marketing strategy.
You’ll build programs from the ground up, roll up your sleeves across channels, and lay the foundation for a future marketing team. This role is designed to grow into a Head of Marketing position as the company scales.
If you thrive in early-stage environments, enjoy ambiguity, and want to build something meaningful from 0→1, this role is for you.
End-to-End D2C Marketing Execution
Own and execute across the full D2C marketing funnel: awareness → acquisition → conversion → retention
Lead hands-on execution across key channels including email, social, website/digital, paid media, and product marketing
Translate product value into clear, compelling messaging that converts
0 → 1 Program Building
Design and launch marketing programs from scratch, testing and iterating quickly with limited resources
Build foundational systems and processes that can scale as the company grows
Balance short-term execution with long-term strategic thinking
Cross-Functional Marketing Leadership
Work closely with leadership, product, and engineering to support launches, campaigns, and GTM initiatives
Bring customer insights and market feedback into product and commercialization discussions
Performance & Optimization
Own marketing performance tracking and experimentation
Use data to prioritize, test, learn, and optimize without over-engineering
Make smart tradeoffs in a resource-constrained environment
External Resource Management
Manage freelancers, contractors, and agencies as extensions of the team
Decide what to outsource vs. build in-house
Ensure strong ROI, timelines, and quality across all external work
Team & Function Growth
Help define the long-term vision for marketing at Ubiety
Lay the groundwork for building and leading a future marketing team
Grow into a Head of Marketing role as the company scales
The Marketing Generalist
Deep, hands-on experience across the full marketing stack: email, social, website/digital, paid media, and product marketing
Comfortable context-switching between strategic planning and tactical execution
Energized by doing the work, not just managing it
The Startup Operator
Thrives in lean, fast-moving environments with ambiguity
Has built marketing programs from 0 → 1 at an early-stage startup
Scrappy and resourceful, finds creative solutions instead of asking for bigger budgets
The Builder & Future Leader
Thinks in systems, not just campaigns
Cares about building something durable and scalable
Motivated by growing into a leadership role through impact and ownership
Must-Haves
7+ years of marketing experience with multi-channel expertise.
Proven ownership of end-to-end D2C campaigns, from acquisition through conversion and retention
2–3+ years in a startup or early-stage environment
Experience working on very small marketing teams (solo or team of 2–3)
Strong hands-on execution skills across social, email, website, paid media, and product marketing
Nice-to-Haves
Experience in IoT, hardware, or B2B SaaS
Experience scaling a company from Series A to Series B+
Prior experience building or leading a marketing team
Comfort working closely with product and engineering teams
In the first 12–18 months, success looks like:
A repeatable D2C marketing engine driving measurable acquisition and conversion
Clear positioning and messaging across all customer touchpoints
Marketing programs that are documented, scalable, and no longer founder-dependent
A roadmap for building the next phase of the marketing team
A real seat at the table. You’ll work directly with senior leadership and play a meaningful role in shaping Ubiety’s go-to-market strategy, not just executing against it.
True ownership and autonomy. This is a role for someone who wants to take ideas from concept to execution to impact. You’ll have the freedom and responsibility to build, test, and scale what works.
A clear path to leadership. This role is designed to grow. As the company scales, so can you into a Head of Marketing role based on impact, not tenure.
A highly collaborative, transparent culture. We operate with openness, trust, and direct communication. You’ll have visibility into decisions, context behind priorities, and access to the people driving them.
A results-driven, learning-oriented environment. We care deeply about outcomes, but we also value thoughtful experimentation, fast feedback loops, and continuous improvement.
Equity ownership in a fast-growing company. You’ll share in the upside of what we’re building together.
Competitive, people-first benefits.
Subsidized healthcare coverage
Hybrid Working Schedule three days in HQ office (River North)
Unlimited PTO. We trust you to deliver results, then take real time to disconnect and recharge
