Position: Director of Marketing
Department: Marketing
Report To: CMO
Employment Type: Full-Time / In House
Job Summary:
The Director of Marketing is responsible for developing, implementing, and overseeing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role leads the marketing team, manages budgets, and collaborates with cross-functional departments to ensure alignment between marketing strategies and overall business objectives.
Key Responsibilities:
Develop and execute comprehensive marketing strategies and campaigns that support company goals.
Lead, mentor, and manage the marketing team to achieve departmental objectives.
Oversee digital marketing, advertising, social media, content, PR, and event marketing initiatives.
Analyze market trends, customer insights, and competitor activity to identify opportunities for growth.
Manage brand identity and ensure consistent messaging across all platforms and channels.
Develop and monitor KPIs to measure campaign effectiveness, adjusting strategies as needed.
Collaborate with Sales, Product Development, and other teams to align marketing initiatives with business objectives.
Prepare and manage the marketing budget, ensuring efficient use of resources.
Build and maintain relationships with external partners, agencies, and vendors.
Represent the company at industry events, conferences, and networking opportunities.
Requirements:
Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree preferred).
7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
Proven track record of developing successful marketing strategies and campaigns.
Strong knowledge of digital marketing, brand management, and market research.
Excellent leadership, communication, and organizational skills.
Ability to analyze data and translate insights into actionable strategies.
Proficiency in marketing software, CRM systems, and analytics tools.
Key Competencies:
Strategic thinker with strong business acumen
Creative and innovative problem solver
Results-driven and customer-focused
Collaborative leadership style
Strong project management skills
Compensation: $100,000 - $120,000
Benefits:
Paid Time Off
Health insurance
401k benefits
Employee discount
Branded Bills is a fast-growing, innovative company specializing in high-quality, custom headwear and apparel. We pride ourselves on creating unique products that combine style, comfort, and exceptional craftsmanship. Our dedication to excellence has earned us a reputation as a trusted provider of branded merchandise for businesses, organizations, and individuals. We're looking for team players who are eager to collaborate, can be flexible in a fast-paced environment, and who are forward-thinking innovators willing to push past the status quo. When you join the Branded Bills team, you join the Live Branded family. Whatever your skills and talents may be, let's tell the story of home together!
