Company Values / Beliefs

Quality - We will not release substandard work or present ourselves poorly.Integrity - We never fail to tell the whole truth or to keep our commitments.Responsiveness - We do not pass on opportunities to serve our patients or to support our providerpartners’ needs.

We are a B2B occupational health company delivering Integrated Specialty Care (ISC) — a coordinated system that prevents, triages, and treats workplace injuries by combining digital, virtual, and physical care with guaranteed financial outcomes. We serve employers with 500–10,000 employees across manufacturing, logistics, warehousing, construction, and related industries, helping them reduce workers' compensation costs, lower OSHA recordable rates, and accelerate return-to-work timelines.

Position Summary

The Business Development Representative (BDR) is a high-energy, quota-carrying outbound prospector responsible for generating qualified pipeline across HealthcareLive's three core ICP personas: VP/Director HR, CFO/VP Finance, and VP Operations/Safety. The BDR executes the company's 3-2-1 outreach cadence (3 emails, 2 calls, 1 LinkedIn touch) targeting Dream 100 accounts in manufacturing, logistics, warehousing, and related high-injury industries. This role sits at the intersection of marketing and sales, converting inbound leads generated by paid campaigns and content assets into booked demos, while simultaneously running proactive outbound sequences against named accounts. The BDR is the first human touch in the HealthcareLive sales cycle and a critical driver of the company's $8M pipeline target.

Performance Bonuses

• Bonus per qualified meeting that shows
• Additional bonus per closed-won deal
• High performers can earn strong upside tied to enterprise deal impact.

Management Responsibilities

• Individual contributor role — no direct reports
• Collaborates daily with marketing operations, paid media manager, and DM
• Partners with Account Executives to hand off qualified demos and ensure smooth pipeline handover

Daily Tasks & Standard Work

• Execute 3-2-1 outreach cadences on Dream 100 accounts via email, phone, and LinkedIn using Clay-enriched data synced to Salesforce
• Qualify and respond to inbound marketing leads, including BDR score alerts (40+ pts) and ROI Calculator completions,  within 15 minutes during business hours
• Maintain Salesforce CRM hygiene: log all activities, update ABM outreach stage, and ensure accurate lead/contact records for all touched accounts

Non-Essential Duties and Responsibilities

• Attend 2–4 executive dinners or regional trade shows per year to support relationship-based pipeline development
• Contribute to market research and ICP refinement by surfacing insights from prospect conversations to the DM
• Participate in content review, occasionally review blog posts, case studies, or ad copy for field-level accuracy
• Support onboarding of future BDR hires by sharing playbooks and best-practice outreach examples

Education and Experience

Education

• Bachelor's degree in Business, Marketing, Communications, or Healthcare Administration preferred
• High school diploma or GED required; equivalent combination of relevant experience accepted in lieu of degree

Experience

• 1–3 years of outbound B2B sales, inside sales, or business development experience preferred; occupational health, HR tech, or benefits/insurance industry experience a strong plus
• Demonstrated track record of hitting or exceeding outreach volume targets; experience working multi-stakeholder deals (HR + Finance + Operations) highly valued

Skills and Abilities

Certifications / Licenses / Registrations

• None required
• Salesforce Certified Administrator or Salesforce Sales Representative certification a plus

Computer Skills

• Salesforce CRM (required) — must be able to manage leads, contacts, accounts, and tasks; log all activities; and work BDR alert queues
• LinkedIn Sales Navigator, Clay (or similar enrichment platform), Microsoft Office / Google Workspace; AI writing tools (e.g., ChatGPT) for outreach personalization a plus

Languages

• English, fluent verbal and written communication required
• Spanish, conversational proficiency strongly preferred (supports outreach to HR leaders at companies with LEP workforces)

Disclaimer

We pride ourselves on being an Equal Opportunity Employer.  We do not discriminate against, or tolerate harassment towards, anyone for reasons such as age, race, gender, religion, ethnicity, or any other characteristic protected by applicable law.  We believe having a diverse and well-rounded workforce is critical to the success of our organization now and in the future.

This position may be required to perform other duties as requested, directed, or assigned; and any changes to this job description are soley at the company’s discretion.  It is intended to identify the general nature and level of work performed by team members within this classification, as well as certain essential job functions.  It is not intended to, nor should not be interpreted as, a comprehensive inventory of all duties, responsibilities, or qualifications required of team members assigned to this role. To qualify for this job, however, a team member must be able to perform its essential functions with or without reasonable accommodation. Under no circumstances may this job description be construed as altering the at-will nature of the employment relationship between the company and any team member.