Director of Marketing (Digital Health / Medical Practice)

Full-Time · Remote/Hybrid

About Us

We are a modern digital health company and patient-centered medical practice committed to improving healthcare access for Employers and their Employees via Telehealth, outcomes, and the overall care experience. As we expand nationally, we’re looking for a Director of Marketing who is both a strategic leader and hands-on operator—someone who can build high-performing campaigns, optimize funnels, and advise leadership on growth opportunities.

This role is ideal for someone who loves building, optimizing, and scaling. You’ll have the opportunity to shape our growth strategy, execute impactful digital campaigns, and influence the future of our brand.

Your Impact

As our Director of Marketing, you will lead our demand-generation efforts with a focus on inbound customer acquisition and engagement with current clients. You’ll manage the complete marketing funnel—from awareness to conversion—and ensure we are investing in the right channels to drive sustainable growth. You will spearhead effective engagement techniques with our existing employer clients to help them optimize their employees' healthcare journeys and achieve cost savings through utilizing our company's full compliment of services. 

Key Responsibilities

Strategic Leadership

• Build the marketing roadmap aligned with company objectives.

• Provide leadership with data-driven recommendations on budgets, channels, and growth initiatives.

• Establish marketing KPIs, dashboards, forecasting, and reporting frameworks.

• Manage and direct team resources.

• Achieve new product success through pre-launch and launch marketing initiatives.

Digital Marketing Execution

• Plan and manage paid search, paid social, SEO, retargeting, email, content marketing, and conversion optimization initiatives.

• Build high-converting landing pages and patient education content.

• Execute A/B tests, track funnel performance, and continuously optimize campaigns for efficiency.

Brand & Content

• Develop clear, compelling messaging for patient audiences.

• Oversee content strategy including blog, video, email, and social content.

• Strengthen our presence within the digital health and clinical services space.

What You Bring

• 7–12+ years of marketing experience with demonstrated success in digital health, healthcare, medical services, or other translatable industries.

• Track record of driving inbound leads with measurable ROI.

• Deep hands-on experience with Google Ads, Meta, SEO, CRM, marketing automation, and analytics tools.

• Strong blend of strategy, execution, creativity, and analytical rigor.

• Ability to operate in a fast-paced, entrepreneurial environment.

What We Offer

• Competitive salary + performance-based bonuses

• 401k

• Comprehensive health, dental, and vision benefits

• Remote/hybrid flexibility

• Mission-driven culture focused on patient impact

• Significant ownership and leadership opportunities as we scale

If you're excited about scaling a modern healthcare company and driving meaningful patient impact, we’d love to meet you.

Marketing Director Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Proven experience (7+ years) in marketing management, with at least 3 years in a director or senior leadership role.
• Experience in healthcare/digital health a plus!
• Ability to quickly learn and understand our business and formulate strategies to drive inbound lead conversion success and help the company scale.
• Ability to work closely to support sales team on success-based initiatives.
• Strong understanding of digital marketing, SEO/SEM, social media strategies, and marketing analytics tools.
• Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
• Excellent leadership and team management skills, with experience leading cross-functional teams.
• Exceptional communication, presentation, and interpersonal skills.
• Strong project management abilities, with a focus on meeting deadlines and achieving goals.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Knowledge of branding, market research, and customer segmentation strategies.
• Ability to manage budgets and allocate resources efficiently.
• Creative thinker with strong problem-solving abilities.
• Ability to work in a fast-paced environment and adapt to changing market conditions.
• Experience with B2B and B2C marketing strategies preferred.
• Familiarity with CRM software and marketing automation tools

Leadership Skills

As the head of the marketing team, a Marketing Director needs strong leadership skills to inspire, guide, and manage the marketing department. This is important because effective leadership leads to a cohesive and motivated team, improving productivity and ensuring the successful execution of marketing plans. Good leadership also fosters innovation and problem-solving within the team.

Strategic Thinking

A Marketing Director must be able to develop long-term strategies that align with business goals. This skill is vital because it ensures that marketing efforts are targeted, efficient, and drive growth. Strategic thinking helps in planning campaigns that are not only creative but also results-oriented, keeping the company competitive in the market. Ability to advise leadership on effective strategies and tactics in and constantly changing digital world.

Market Analysis

Staying up to date on trends and the evolving world of technology and customer consumption is a must when you are a marketing director. Things can change really quickly in this area of work, new opportunities, marketing platforms, and tools can arrive in a blink of an eye. Try and stay ahead of the game, learn how to identify trends, or perhaps even, make them.

Communication Skills

A Marketing Director needs excellent communication skills to effectively convey marketing strategies and goals across departments, to stakeholders, and within their own team. For employers, this ensures that everyone involved understands the objectives, and it facilitates better collaboration across the organization. Clear communication is key to maintaining a unified brand message and ensuring that marketing initiatives are executed smoothly.

Creativity and Innovation

The ability to develop unique and creative marketing campaigns is crucial for standing out in a competitive marketplace. We value a Marketing Director with creativity because it drives brand differentiation and customer engagement. Innovative thinking helps the company adapt to market trends, reach new audiences, and maintain relevance, which is essential for long-term success.