Job Title: Marketing Manager

Reports To: CEO

Classification: Full-Time, Exempt

Position Summary

Peterson Dental Lab is seeking a dynamic and strategic Marketing Manager to lead our marketing efforts across multiple product categories, including fixed, fixed implants, removable, surgical guides, full-arch restorations, and chairside services. This role is ideal for a well-rounded marketer who thrives in a fast-paced, B2B environment and wants to play a pivotal role in driving growth, building brand authority, and generating leads. The ideal candidate is equally strong in strategy, execution, and collaboration.

ESSENTIAL RESPONSIBILITIES

Strategic Planning & Execution

• Own and implement the annual marketing strategy aligned with company growth goals
• Translate strategic objectives into actionable campaigns and marketing plans
• Identify opportunities for lead generation, customer engagement, and competitive differentiation

Lead Generation & CRM Management

• Plan and execute segmented digital campaigns using email, CRM, and direct marketing tools
• Support account-based marketing initiatives in collaboration with Sales, Customer Service, and Chairside teams
• Track and report marketing performance and lead conversion metrics using CRM (Sage) and Mailchimp

Content & Brand Development

• Create and manage marketing collateral: sell sheets, brochures, bag stuffers, email templates, social media content, and blog articles
• Develop and coordinate educational content such as webinars, videos, newsletters, and sales stack
• Maintain a consistent and professional brand voice across all channels

Digital Marketing & Channel Management

• Manage online presence through website content, SEO, landing pages, and digital ads
• Support event promotion and execution, including local and national trade shows
• Monitor and optimize marketing calendar, campaigns, and promotional schedules

Cross-Functional Collaboration

• Work closely with Sales, Clinical Support, Customer Service, Operations, and Finance to align initiatives
• Report key KPIs and performance metrics to the CEO and leadership team
• Participate in leadership meetings and contribute to company-wide strategy

REQUIRED QUALIFICATIONS

• 3–7 years of B2B marketing experience, preferably in dental, healthcare, or manufacturing
• Proficient in CRM systems (preferably Sage) and email marketing tools (Mailchimp or similar)
• Strong writing, editing, and graphic design skills (Canva, Adobe, etc.)
• Experience managing websites (WordPress) and implementing SEO strategies
• Excellent communication, project management, and time management skills

PREFERRED QUALIFICATIONS

• Marketing experience in dental labs or dental product companies
• Familiarity with lab management or CRM platforms
• Experience producing educational or clinical marketing content

COMPENSATION & BENEFITS

• Salary: $70,000–$85,000 based on experience
• Bonus: Performance-based incentive structure
• Benefits: Health, PTO, 401(k), Vision, Dental